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Format & department strategy
Store format, adjacency and department strategy tuned to the trip mission and the local market.
Grocery & C-Store
Chute Gerdeman designs grocery and convenience store (c-store) environments that modernise the everyday shopping trip. We have shaped grocery and c-store experiences for brands including Giant, MAPCO, Pingo Doce, Farmatodo and Supermercados Nacional, covering format strategy, fresh and foodservice areas, wayfinding and rollout.
Grocery and convenience are won on speed, freshness and foodservice. We design formats that make fresh feel premium, fold in prepared food and fuel-forecourt retail, and stay legible for a shopper in a hurry.
What we do in grocery & c-store
01
Store format, adjacency and department strategy tuned to the trip mission and the local market.
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Produce, deli and prepared-food areas designed to make fresh feel premium and drive prepared-food sales.
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Convenience formats and fuel-forecourt retail designed for speed, clarity and foodservice growth.
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Signage and decor systems that move shoppers through the store fast and carry the banner.
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Scalable design and documentation for new builds and remodels across a banner’s footprint.
Selected work

Grocery & C-Store
Farmatodo Flagship Store Design by Chute Gerdeman

Grocery & C-Store
GIANT

Grocery & C-Store
MAPCO

Grocery & C-Store
Pingo Doce

Grocery & C-Store
Supermercados Nacional
Why it matters
From The Gist
Guide ·January 20, 2025
Fresh-forward formats, food halls inside the store, and frictionless checkout. A practical guide to where grocery experience is heading.

Article ·January 1, 2024
Natural and organic grocer Whole Foods makes a move to mass as Cincinnati-based supermarket chain Kroger fights to maintain market share by refocusing efforts locally.

Article ·January 1, 2024
Warehouse clubs like Costco and Sam’s Club are reshaping bulk retail, forcing traditional grocers to adapt as bulk buying redefines value and convenience.

Article ·January 1, 2024
The once maligned convenience store has become a star—transforming from mere roadside stop to favorite and essential destination.

Article ·January 1, 2024
Small changes can add up to big impact when it comes to improving sustainability in grocery retail, and benefits include stronger customer loyalty.

Article ·January 1, 2024
How brands can gain favor and build a lasting impression in the eyes of the new grocery consumer by being more creative.
Chute Gerdeman designs grocery and convenience store (c-store) environments for banners including Giant, MAPCO, Pingo Doce, Farmatodo and Supermercados Nacional. It has designed food-retail environments for more than 30 years.
Grocery store design covers store format and department strategy, fresh and foodservice areas such as produce, deli and prepared food, wayfinding and environmental branding, and scalable documentation for new builds and remodels across a banner.
C-store design shapes convenience formats and fuel-forecourt retail for speed and clarity, with a growing focus on foodservice and prepared food. Chute Gerdeman has designed modern c-store concepts including MAPCO.
Chute Gerdeman designs fresh and prepared-food areas to feel premium and easy to shop, using layout, lighting and merchandising that draw attention to produce, deli and grab-and-go, which supports basket size and foodservice growth.