Brand Strategy
Positioning, narrative and brand architecture that anchor every decision.
Positioning, narrative and brand architecture that anchor every decision. Our brand strategy practice partners with clients from insight through realization.
Capabilities
One team, the whole experience, from first insight to the thousandth store.
Chute Gerdeman delivers end-to-end retail and restaurant experience design: strategy, experience design, environments and delivery. We own the full arc so the brand idea survives all the way to the build.
Environmental Design
Retail, restaurant and flagship spaces engineered for experience.
Retail, restaurant and flagship spaces engineered for experience. Our environmental design practice partners with clients from insight through realization.
Experience & Journey
Mapping and designing the moments that move people through a space.
Mapping and designing the moments that move people through a space. Our experience & journey practice partners with clients from insight through realization.
Brand Communications
Graphics, signage and storytelling that make a space speak.
Graphics, signage and storytelling that make a space speak. Our brand communications practice partners with clients from insight through realization.
Expertise by sector
The same capabilities, tuned to your category.
Need all four, or just one?
We plug in where you need us and lead where you want us to.
Start a conversationFrequently asked questions
What services does Chute Gerdeman offer?
Chute Gerdeman offers end-to-end experience design: brand and retail strategy, experience and concept design, environment and store design, and delivery or rollout. One team owns the work from first insight through to the build.
What is Chute Gerdeman’s engagement model?
Chute Gerdeman works end to end or in a single discipline. It can lead a full program from strategy through rollout, or plug into one phase such as concept design or environment design where a client needs support.
Does Chute Gerdeman handle multi-location rollouts?
Yes. Chute Gerdeman designs experiences so the brand idea survives from the first concept through to the thousandth store, owning the full arc from insight to scaled build across markets.
What makes Chute Gerdeman different from other design firms?
Chute Gerdeman is an independent specialist focused on physical retail and restaurant experiences for more than 30 years, owning the whole journey from strategy to fixtures rather than a single slice of it.