Supermercados Nacional
Building Community Through Food
- Grocery & C-Store
The Challenge
What if we create high-end but welcoming food spaces that speak to the aspirational community and highlight cultural traditions? Supermercados Nacional, a Dominican retailer with over 70 years of operation, knew it was time to elevate their brand experience. CCN connected with Chute Gerdeman to develop a premium experience that catered to the individuals that mattered most: The Customer.
The Insight
An emphasis on quality, community, family, and store communications was vital to the success of this initiative. A need for a spotlight on family, quality, and product set a framework for the concept. Celebrating Culture Taking influence from the Punta Cana community, a hint of European flair, and blend of modern design, we crafted an upscale in-store experience unique to Supermercados Nacional.
The Design
An emphasis on quality, community, family, and store communications was vital to the success of this initiative. A need for a spotlight on family, quality, and product set a framework for the concept. Celebrating Culture Taking influence from the Punta Cana community, a hint of European flair, and blend of modern design, we crafted an upscale in-store experience unique to Supermercados Nacional. We utilized store communications and visual merchandising to tell a story and highlight the product, not the price tag.Outdoor vendors have been a part of Hispanic culture and their daily lives for generations. Selling fresh produce and artisan items from their small, and sometimes hand-painted trucks, is a staple of the street shopping experience. Bringing that feeling inside of the store was a great way to communicate local influence and fresh product.
The Outcome
From childhood, Hispanic culture teaches the community to be the best they can be. We incorporated those aspirations to deliver an excellently designed store that encourages people to come in and take their time. An occasion to look forward to, Supermercados will often see guests in their stores sporting their “Sunday’s best.” Our emphasis on high quality and superior product complemented our approach to welcome the community within their spaces.
