GIANT
Energetic Urban Food Destination
- Grocery & C-Store
The Challenge
What if a grocery store could match function with delight and lead a food renaissance? The new GIANT store does just that, in the heart of the bustling Philadelphia Riverwalk. Giant knew they needed a one-of-a-kind experience for a one-of-a-kind city.
The Insight
Inspired by Philadelphia, Giant partnered with Chute Gerdeman to create a space that inspires the shopper, offers a unique urban food experience, and celebrates the community of brotherly love. Hicks Nurseries Versatile Shopping Moments The space needed to reflect the speed, heritage, and energetic feel of Philadelphia. With 65,000 sq ft in our hands at the new Riverwalk location, we developed destinations throughout the store that are intuitive, modern, and curated.
The Design
Inspired by Philadelphia, Giant partnered with Chute Gerdeman to create a space that inspires the shopper, offers a unique urban food experience, and celebrates the community of brotherly love. Hicks Nurseries Versatile Shopping Moments The space needed to reflect the speed, heritage, and energetic feel of Philadelphia. With 65,000 sq ft in our hands at the new Riverwalk location, we developed destinations throughout the store that are intuitive, modern, and curated. Both a hub for the curious customer and the shopper who needs a few items, the customer journey is modeled after a versatile guest. Adding local flair, artists in the area collaborated to create custom artwork to display across Riverwalk.The first destination shoppers are greeted with is the lobby. A blend of natural light, wood materials and custom light fixtures bring this area to life.
The Outcome
Knowing that some shoppers don’t have the time to browse the store we made the main floor home to “Giant Direct”, where guests can pick-up groceries, order items, or simply grab a cup of coffee all in one stop. Hicks Nurseries Eat, Shop, Drink, Enjoy On the second floor guests are introduced to The Garden, a department devoted to fresh produce and plant-based products. Not your typical produce department, this space offers over 600 variations of fresh produce, with most of it locally sourced.
