MAPCO
Welcome to a Better Break
- Grocery & C-Store
The Challenge
What if we push the boundaries of what a c-store experience could be? With their brand and store environment needing a refresh, we worked with MAPCO to shake things up and create a fresh environment that meets a variety of customer needs and wants. MAPCO’s new space is based around the idea of “A Better Break,” empowering the guest to reward themselves as they champion their day.
The Insight
The customer journey is designed for visitors to have moments of discovery and find pleasant surprises in- store. Striving to become convenience you can trust, the new MAPCO is mapped out to solve every shoppers daily convenience needs. Hicks Nurseries For Whatever Your Pace Aesthetically, the space is open and inviting with a seamless transition that brings the interior and exterior together.
The Design
The customer journey is designed for visitors to have moments of discovery and find pleasant surprises in- store. Striving to become convenience you can trust, the new MAPCO is mapped out to solve every shoppers daily convenience needs. Hicks Nurseries For Whatever Your Pace Aesthetically, the space is open and inviting with a seamless transition that brings the interior and exterior together. By taking influence from the outdoor world and bringing it in-store, the environment is infused with a sense of liveliness. Encouraged to stay as long as you please, each location offers guest seating indoors and out, giving shoppers free rein to use MAPCO’s space as needed. Destinations are brought to life through visual communications and key brand colors that help them stand tall.
The Outcome
Hicks Nurseries Communicating the new branding and identity, the space gives visitors a sense of energy and fresh air. Never losing sight of the on-the-go shopper, the plan allocates for everyone to shop at their own pace. With custom murals, greenery, and natural materials, each MAPCO location delivers quality without sacrificing convenience.On route for a nationwide launch, this prototype will service as MAPCO’s store of the future and is the benchmark for their brand experience.
