Vow'd Weddings
Say Yes to the New Bridal Experience
- Retail
- Flagship & Brand Environments
The Challenge
In an industry prime for change, Vow’d set out to redefine bridal and create the most inspiring and welcoming experience in the market. They asked CG to help them bring that vision to life. In the words of the VOW’D team, “if the wedding is the best day, this should be the second best.” The brand shuns “traditional” bridal’s exclusive outlook by placing all focus on the brides’ experiences, celebrating them on their way to one of their life’s biggest milestones.
The Insight
Hicks Nurseries Intentional Moments Our goal is to create an atmosphere of joy, or as we affectionately call it – a “love party.” Bright colors, confetti, decor, shaping, and meaningful wall coverings encapsulate the store in this celebratory, imaginative feel. We designed these moments to share joy, not describe it through written messages.We made the space open for all brides to connect and create a bridal community within the store, both private and public. The journey reflects modern brides, with all services tailored to their needs.
The Design
Hicks Nurseries Intentional Moments Our goal is to create an atmosphere of joy, or as we affectionately call it – a “love party.” Bright colors, confetti, decor, shaping, and meaningful wall coverings encapsulate the store in this celebratory, imaginative feel. We designed these moments to share joy, not describe it through written messages.We made the space open for all brides to connect and create a bridal community within the store, both private and public. The journey reflects modern brides, with all services tailored to their needs. Whether alone or accompanied by friends and family, she’s empowered to enjoy the moment on her terms. These public and private spaces also help provide areas for the range of emotions on the journey to such a huge moment in life. Hicks Nurseries Dreamily Custom Much like the store at Easton Town Center, VOW’D’s first store in Colorado is overflowing with custom moments.
The Outcome
The modular furniture, all custom-designed, transports guests to a wedding wonderland while also providing the option to shift around displays, sets, or simply make space for a larger party. Custom merchandising moments organically introduce accessories and shoppable moments throughout the store as a natural part of their journey finding the perfect dress.Details such as the hearts and confetti gilding the dressing rooms, a confetti chandelier glistening over brides showing off their dresses, and vintage wedding photographs adorning the walls provide endless fun and discovery no matter where your eyes wander. Unique fitting rooms provide privacy with the stylist—this is often where the decision is made.
