Rent-A-Center
Delivering a Promise
- Retail
The Challenge
Store design inspires a new business model and experiential benchmark. With design in every dimension, the brand caters to its communities and core consumer through world-class store design.
The Insight
bridges the gap between physical and digital retail experience. Consumers are comfortable shopping in various ways, which is a direct inspiration to the new & re-vitalized customer journey. The customer journey is designed to deliver total control to the shopper.
The Design
bridges the gap between physical and digital retail experience. Consumers are comfortable shopping in various ways, which is a direct inspiration to the new & re-vitalized customer journey. The customer journey is designed to deliver total control to the shopper. Whether it’s an autonomous experience with digital influence, or assisted by a RAC team member, the shopper picks their own path. This experience is enhanced by digital endless aisle, thoughtful in-store inventory displays, mobile device, BOPIS, key signage and graphics + much more.Key areas are designed with practicality in mind, in a showroom style, to help shoppers envision each product in their home. A new approach to inventory creates clever displays and usage for floor products.
The Outcome
With the addition of focal walls and key zones, sightlines are broken up, giving the shopper more intimacy within certain spaces to peacefully shop as they please. Brand communications educate shoppers on policy, product, and services available to them.This approach helps empower guests to make informed decisions on their own. Community is a driving force for the brand, as well as this new prototype.
