Pizza Patrón
A Beacon of Local Flavor
- Restaurant
The Challenge
What if a localized environment could be made just as fresh and forward as the ingredients it worked to promote? What if the use of an open kitchen and photo opportunities allowed guests to interact with the Pizza Patrón brand unlike ever before? It’s not often that a client gives our designers the opportunity to create a space with a loud and vivacious presence.
The Insight
partnered with Chute Gerdeman to create an edgy, outspoken pizza restaurant that could cater to the masses. Whether it’s the millennial pizza lover or the family of five, this brand needed a locally-infused, engaging environment to drive customers in and encourage them to stay. A Space with Just the Right Toppings This project was so much more than environment design–it was the congruence and epitome of brand translation and transformation.
The Design
partnered with Chute Gerdeman to create an edgy, outspoken pizza restaurant that could cater to the masses. Whether it’s the millennial pizza lover or the family of five, this brand needed a locally-infused, engaging environment to drive customers in and encourage them to stay. A Space with Just the Right Toppings This project was so much more than environment design–it was the congruence and epitome of brand translation and transformation. We helped articulate Patrón’s new recipe while telling the brand’s story through powerful graphics, fixtures, and furnishings.Our designs helped localize and exemplify the entire Pizza Patron aesthetic. Working to elucidate its powerfully fresh, new offering we designed an open-kitchen concept that both builds excitement and increases allure. Branded graphics and menu designs fill the space beyond the counter to illustrate what’s new, what’s fresh, and what’s tasty.
The Outcome
Walls wrapped in murals–specific to each location–translates what type of energy the space needed to evoke. High-quality, colorful finishes tower behind and above neutral-colored tables, producing an elevated Pizza Patron customers had never seen before. Photo and social opportunities lay adjacent to the dining area to create brand promotion and connection for guests of any age.
