Mars
A flagship as colorful as the brand it sells.
- Retail
- Flagship & Brand Environments
The Challenge
had to feel inevitable on streets shared with the world's biggest flagships, delivering theater at the scale of a tourist destination without losing the brand's playful heart.
The Insight
The candy is the cast. The characters carry the emotional weight, so the architecture should give them the stage and let color do the talking.
The Design
The candy is the cast. The characters carry the emotional weight, so the architecture should give them the stage and let color do the talking. Floor-to-ceiling color walls, character set pieces, and personalization moments make the store endlessly photographable. Wayfinding pulls visitors upward through escalating reveals.
The Outcome
A repeatable flagship language that performs as both a retail engine and a brand billboard in flagship districts worldwide.
