Mars
Create a magical retail space for an iconic brand.
Mars
The Challenge
Translate a globally loved candy brand into an immersive, must-visit retail destination.
The Insight
Fans want to step inside the brand, not just buy the product.
The Design
The Chute Gerdeman team brought this iconic candy confection to larger-than-life status with the launch of two Mars flagship stores, M&M’S World® Orlando and M&M’S World®New York. Chute Gerdeman - award-winning retail design and branding.
The Outcome
A high-traffic brand environment that turns visitors into fans and fans into advocates.
