Mars M&M World
Create a magical retail space for an iconic brand.
- Retail
- Flagship & Brand Environments
The Challenge
What if there were stores around the world that created an awesome experience through the lens of M&M’s larger-than-life spokecandies? Chute Gerdeman designed dynamic spaces Orlando, New York’s Times Square, and London to honor each destination’s local culture, provide universal appeal to millions of annual visitors, and be flexible for updates.The design team translated the space into an expression of color, shape, and scale while leveraging character-driven stories.
The Insight
The interior design features curving walls, luminous ceiling elements and a variety of audio/visual effects to lead customers from one experience to the next. The spaces are fun destination spot for guests to indulge in a world of chocolate and collectable treats. The famous brand is bolstered by the infectious personalities of the M&M® characters; whether charming, neurotic, or witty they are undeniably fun and entertaining.
The Design
The interior design features curving walls, luminous ceiling elements and a variety of audio/visual effects to lead customers from one experience to the next. The spaces are fun destination spot for guests to indulge in a world of chocolate and collectable treats. The famous brand is bolstered by the infectious personalities of the M&M® characters; whether charming, neurotic, or witty they are undeniably fun and entertaining. When designing a home for these larger-than-life personalities, created a retail experience with universal appeal to reflect the essence of the world’s largest confectionery brand and elevate it to collector status.By utilizing the latest in LED lighting technology, we developed a solution featuring versatile and dramatic color effects that can be changed for holidays or promotions, making the experience different every time a customer visits. Bragging Rights First Place Chain Store Age Attraction Retailing First Place VMSD Specialty Store Gold Award Winner Best Retail Event Design Next Croma
