FAO Schwarz
Iconic Brand Returns to Wonder
- Retail
- Flagship & Brand Environments
The Challenge
Reawaken a beloved heritage toy brand for a new generation and a flagship return to New York.
The Insight
Wonder is the product. Every moment should feel like stepping into a story.
The Design
brand back to New York with a grand toy store flagship experience in the heart of Rockefeller Center.
The Outcome
A destination flagship that re-established FAO Schwarz as the toy store of the imagination.
