Article · January 1, 2024

Going Touchless - Chute Gerdeman

Consumers have heightened awareness about their shopping environments and how safe they are at every touchpoint. As a result, brands are doubling down on touch-free experiences.

Going Touchless [vc_row padding_top_multiplier=”” padding_bottom_multiplier=””][vc_column][rev_slider slidertitle=”Going Touchless” alias=”going-touchless”][/vc_column][/vc_row][vc_row section_type=”fullwidth” padding_top_multiplier=”3x” section_id=”mobile connectivity”][vc_column width=”2/3″ css=”.vc_custom_1587069370393{padding-right: 30px !important;padding-left: 30px !important;}”][vc_column_text animation=”grve-fade-in-up”]Consumers have heightened awareness about their shopping environments and how safe they are at every touchpoint. As a result, brands are doubling down on touch-free experiences.[/vc_column_text][movedo_empty_space][movedo_title heading_tag=”h2″ heading=”h2″ increase_heading=”160″ animation=”grve-fade-in”]Mobile Connectivity[/movedo_title][vc_column_text animation=”grve-fade-in-up”]QSR, fast-casual restaurant and grocery segments, have shifted to mobile-only ordering and pick-up/delivery. Northeastern grocer, Fairway Market, launched mobile scan and pay through their app and has seen a 300% increase in users.

Focusing on the mobile offer and the seamless service consumers receive, mobile ordering will continue to increase. As consumers have become more accustomed to this socially distanced transaction model, it will become a preferred form of purchasing for some. Brands will need to establish a more substantial technology offer to meet these new consumer expectations and enhance their mobile and digital service touchpoints.[/vc_column_text][movedo_empty_space][movedo_single_image image=”29510″ align=”left”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1587069379398{padding-right: 30px !important;padding-left: 30px !important;}”][movedo_single_image image_type=”image-link” image=”29515″ align=”right” link=”url:http%3A%2F%2Fwww.chutegerdeman.com%2Fpreparing-for-next%2F|title:Preparing%20for%20Next||”][movedo_empty_space][/vc_column][/vc_row][vc_row section_type=”fullwidth” padding_top_multiplier=”3x” padding_bottom_multiplier=”4x” section_id=”mobile connectivity”][vc_column width=”2/3″ css=”.vc_custom_1587069247509{padding-right: 30px !important;padding-left: 30px !important;}”][movedo_title heading_tag=”h2″ heading=”h2″ increase_heading=”160″ animation=”grve-fade-in”]Drive-thru Business[/movedo_title][vc_column_text animation=”grve-fade-in-up”]With brands like Starbucks considering drive-thru only, we see the strong potential for this becoming a desirable operation method for businesses and a preferred method of engagement for consumers.

For years, brands have been asking the question, “How do you make the drive-thru interesting? How do you make it a real experience?” With the added pressure to attract and maintain brand loyalty, we see an opportunity for brands to engage in new ways for those customers that choose to shop from their cars.[/vc_column_text][movedo_empty_space height_multiplier=”2x”][movedo_title increase_heading=”140″ animation=”grve-fade-in”]Thought starters that might spark a creative idea for your business:[/movedo_title][vc_column_text animation=”grve-fade-in-up”] Think about entertainment and brand dialogue while consumers are waiting in the drive-thru queue. Create a unique and engaging experience—rethink the norm.

If your drive-thru is adjacent to your building, there’s likely an untapped canvas for messaging to connect to your shopper. Use that valuable real estate to communicate with your shopper while they patiently wait their turn. Add-ons and plus-ups are perfect for that drive-thru experience and help with sales lift.

Incorporate a grab-and-go option right in the drive-thru. Airports have cell phone waiting lots. What’s happening in your parking lot?

Perhaps consider making it into an oasis for waiting. Landscaping, lighting, and hospitality treat the parking lot as the lobby into your experience. Sonic and other “retro” brands have maintained a drive-in business for years.

Can your brand capitalize on an in-car hang space for your guest? Fuel your customers’ use of your mobile app and mobile web destinations by utilizing gaming technology and AI to unlock new rewards and activities during each visit. Combine your product delivery with another service that satisfies and delights your shopper while they wait.

Maybe a quick, touchless car wash shows up in your drive-thru lane, or you partner with a local brand to deliver their product in a safe environment. Enable pre-shopping through digital and mobile channels and offer sampling, cross-sells, and upsells based on the products that your consumers are ordering/shopping. [/vc_column_text][vc_column_text animation=”grve-fade-in-up”]And if your shoppers don’t have a car?

Consider “walk-up” and “walk-thru” experiences for that pedestrian shopper, especially in urban centers. While you can’t deliver the complete experience, you can still provide a window into your brand and a valuable service.[/vc_column_text][movedo_empty_space height_multiplier=”2x”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1587069264185{padding-right: 30px !important;padding-left: 30px !important;}”][movedo_single_image image=”29506″][movedo_empty_space][vc_column_text text_style=”subtitle”]Self-serve equates to self-care. Various contactless self-service technologies have been adopted around the world, including face mask vending machines, hot meal vending containers, and self-service pick-up lockers for takeout.

– Retail Customer Experience[/vc_column_text][/vc_column][/vc_row][vc_row heading_color=”light” section_type=”fullwidth” bg_type=”image” bg_image=”29496″ bg_image_type=”parallax” bg_image_size=”responsive” color_overlay=”dark” padding_top_multiplier=”4x” padding_bottom_multiplier=”6x” columns_gap=”40″ separator_bottom=”tilt-left-separator” parallax_sensor=”550″ font_color=”#ffffff”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][movedo_empty_space][movedo_title heading=”h6″ line_type=”line” align=”center”]CONSUMER FOCUS[/movedo_title][vc_column_text text_style=”subtitle”] What is unlikely to subside is the current penchant for cleanliness, experts say. shoppers prefer to shop in stores with “touchless or robust self-checkout options,” for example, while more than two-thirds are using some form of self-checkout. -Retail Dive [/vc_column_text][movedo_empty_space][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row section_type=”fullwidth” padding_top_multiplier=”4x” section_id=”mobile connectivity”][vc_column width=”2/3″ css=”.vc_custom_1587069486353{padding-right: 30px !important;padding-left: 30px !important;}”][movedo_title heading_tag=”h2″ heading=”h2″ increase_heading=”160″ animation=”grve-fade-in”]In-Store Experience[/movedo_title][vc_column_text animation=”grve-fade-in-up”]Bye-bye, unsanitary kiosks!