News · January 1, 2024

Build-A-Bear at ICON Park – A Remarkable “Retailtainment” Experience is Coming Soon - Chute Gerdeman

We’re thrilled to offer a behind-the-scenes look at the new multi-level interactive Build-A-Bear Workshop experience coming to ICON Park in Orlando.

Build-A-Bear at ICON Park – A Remarkable “Retailtainment” Experience is Coming Soon We’re thrilled to offer a behind-the-scenes look at the new multi-level interactive Build-A-Bear Workshop experience coming to ICON Park in Orlando. An Experience With Heart Kicking off in June of 2024, our design team partnered with Build-A-Bear to create a fully immersive experience with something special for everyone. This exciting new location embodies the heart of the Build-A-Bear brand, bringing a new level of “retailtainment” to guests of all ages.

Located in the heart of ICON Park — a hub for both domestic and international tourism — this destination marks a significant step in Build-A-Bear’s global expansion strategy. Spanning multiple levels, the new workshop will feature interactive activities, exclusive merchandise, special events, and more. It’s Build-A-Bear at its most imaginative, “adding heart” to every guest experience — and every new friend they take home.

“This will be the largest combination of experiential retail and entertainment at ICON Park. We think Build-A-Bear’s decision to expand here at this scale speaks volumes about the appeal of doing business in Orange County and at ICON Park.” — Chris Jaskiewicz, President & CEO, ICON Park The official groundbreaking took place on July 31st, and we can’t wait to share more about the world’s largest Build-A-Bear in the months ahead. For more access to award-winning design projects, personalities, research, and more – subscribe to The Gist here.